How Can I Improve My Websites Search Engine Position

How Can I Improve My Websites Search Engine Position?

Bing have just released a very interesting article on their blog detailing the items that can help your search engines position and what can be detrimental. even though it is bing that has released this info it should also be applicable to Google and the other search engines as well.

How Can I Improve My Websites Search Engines Position?

How Can I Improve My Websites Search Engines Position?

Items that can help improve your sites position;

  • Title tags
  • Meta Descriptions
  • Clean URL
  • Images and Alt descriptions (also called alt tags)
  • H1 tags
  • Rel=Canonical
  • Robots.txt
  • Sitemaps
  • Social sharing options
  • Unique content
  • Depth of content
  • Matching content type to visitor expectations (text, images, video, etc.)
  • Usability Page load times (to a certain point – faster is great, but not at the expense of usability andusefulness)
  • Crawlability (AKA discoverability, so can we actually get to all your content)
  • News – if you are actually a new site, submit for inclusion

Items that you should avoid or that will have little effect;

  • Meta Keywords (fill them in if you like, keep it short and relevant, but not a big ranking factor)
  • Duplicate URLs
  • Overly long URLs (no set number, but you’ve all seen these)
  • Cloaking (comes down to your intent, but risky business for sure)
  • Link buying
  • Selling links
  • Link and like farms
  • Three way links
  • Content duplication content
  • Auto following in social media

This is not a definitive list and not all items will apply to your site, also just having H1 tag on your page will not necessary improve your site unless the tag is used correctly.

Check out the full article here.


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