Free Business Advertising – 6 Strategies to Help You Attract Customers for Free!

In today’s recession hit world every business owner needs to get the most from their advertising strategies and budgets.
There is nothing wrong with paying for advertising, in fact in most cases it is an essential way of attracting new customers. Whether it is buying space in magazines, getting experts to optimise your website or using Pay Per Click services on the major search engines.

But business owners should not forget about all the types of free advertising that are available. Free advertising can bring in just as many new customers as paid, often with higher spends and higher loyalty.

6 Strategies for attracting customers for free.

1) Word of Mouth.
Word of Mouth advertising is not only free but it is the most important way to attract new business and customers. As no matter how much money you spend on PR and how high end your advertising medium. People will always trust the opinions and recommendations of their friends and colleagues over any advert. Give your customers incentives (e.g. discounts, money back, free postage or free gifts.) to spread the word.
2) Google Maps.
Add your business to Google Maps. It’s totally free, you don’t need a website and it will increase your visibility on Google.
3) Use Facebook and your Friends.
Setup a free business Facebook page, and then use your friends to spread the word. Jut think if every one of your friends tells 2 of their friends and each of them tells 2 of their friends, your business could be swamped in no time.
4) Swapping Adverts.
Speak to other similar businesses about doing an advert swap, if you have a shoe selling business then swap adverts with your local shoe repairer. You could recommend each other verbally and or swap adverts on your literature or website.
5) Put your business name and website on your packaging.
You are already paying for your packaging and shipping; why not gain some free exposure by putting your name and website on the box or packing tape.
6) Plug your business in online reviews.
Have a search on the internet for people looking for similar businesses, services or products to yours. Reply to them and subtly recommend yourself. Not only might they buy from your business, but other people searching the internet will find your review.

You have permission to use this article freely in any publication as long as the resource box, by line, and copy write are included as-is and any web links are made ‘live’ when published on websites.

© Jonathan Pack 2010

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Jonathan Pack invites you to submit your local business, restaurant or service for massive exposure to the high traffic local search site GuideHut for free. When you submit your business to, your business will be found by local people searching for local products and services, using will help you increase your local sales and exposure. To submit your business, setup a free account today. Free Business Advertising